How do I get started?
Sign up (here) by clicking "Get Started" on the package you're interested in, and your card will not be charged for the first 7 days while your campaign is being prepared. After entering your billing info, you will be redirected to our Onboarding Form to enter details about your campaign, including business demographics, copywriting questions, and other necessary information to get your campaign started. We also recommend scheduling up a time to jump on a conference call (here) during the week to make sure we're on the same page. From there, we'll send you a preview of the template for your approval, and then finally we'll send you dashboard login information to monitor progress.
How many companies do you have in your email database?
We have more than 22 million US business email addresses of decision makers at companies nationwide. We'll filter for industry, company size, location, job titles, and more.
Will I have to write the email content myself?
We provide full service email copywriting, and we get your approval before going live. Our experts will write a highly effective email appropriate for your business.
Will I have access to data analytics?
Yes, you will be sent login information to monitor number of emails sent, emails opened, and emails clicked. You can even see which specific companies have opened or clicked on your email, and you can opt to cold call them if you want.
Can you target only local businesses?
Yes, the good thing about email is that we can hyper-target by location. This is especially easy if you live in a bigger city. We can target by zip code, mile radius from a specific location, city, state, county, region, or nationwide.
What kind of response can I expect?
Results vary depending on the strength of the offer. Based on our aggregate data, around 10% of emails sent are opened by the recipient, with a standard deviation of 5%. And of those that open the email, an average of 10% (1% overall with a standard deviation of 0.5%) would click on a link in the email.
Check out this study to learn more about typical return-on-investment profiles in email marketing.
Can you target B2C audiences?
We focus on business email lists, but we have successfully worked with B2C products and services. It works well if the product naturally matches a business decision maker profile, such as luxury goods or services.
What does "A/B Testing" and "Drip Automation" mean?
A/B testing would allow you to run multiple versions of your campaign and test the success rate relative to one another, and then evolve it over time. So the feature would also allow you to split the outbound volume across multiple simultaneous campaigns.
Drip automation is the process of creating sequences of emails designed to go out on a scheduled basis. So, for example, we might have an email for day 1, day 7, and day 14. You'll notice several examples in our gallery (here) that utilize this format. This is especially useful when your audience size is particularly small.
How reliable is your inbox placement?
We partner with top (third-party) email service providers to maximize your inboxing rate. Our infrastructure partners include household names such as MailChimp, SendGrid, Amazon SES, Vertical Response, and MailJet.
Can I include my own email list as well?
No, we use lists that have been verified multiple times to ensure reliability and low levels of hard bounces. But if you have a high-quality list then we can definitely incorporate it.
Do you send all the emails out at one time or is it spread out?
Emails are sent out smoothly, on a daily basis, at a steady hourly rate. This not only maximizes inbox placement, but also enables your sales team to effectively manage incoming leads without being inundated all at once.
Why is email marketing inherently cheaper than alternative forms of advertising?
Most ad mediums are controlled by a central authority (e.g. Google, Facebook, LinkedIn) who auctions off scarce ad space to the highest bidders. As a result of this bidding system, prices for ad space are driven up so that only the most efficient advertisers can survive. Email is a decentralized protocol, and has no market forces driving up prices to value-based levels.
How fresh is your data?
We clean our email records thoroughly at least one a month. We also have additional aggregate data pouring in from other campaigns on a regular basis, which is why our hard bounce rates are typically under 2%.
What kind of email templates work well?
Casual, intelligent, short, plain text emails work best in B2B campaigns. We try to avoid using typical spammy sales lingo, such as all capital letters or multiple exclamation points. Using the person's first name or company name in the subject line can substantially increase response rates - it's important to be relevant and not look like a consumer bulk email. Colloquial and succinct is usually the best way to go, with some exceptions.
Check out copywriting examples (here). There's also a great blog article on the subject (here).
Will you send to new contacts each month? Or the same ones over and over?
We would send to new contacts each month, provided your target audience size is large enough. For example, suppose we filter out a list segment with 100,000 local businesses, and we're sending 25,000 emails a month. In that case, it would take roughly 4 months to complete the campaign cycle. At the end of the cycle, we would create a new email template to send to make sure we don't send the same email multiple times.
We process all unsubscribe requests well within the regulated 10-day period of time, so anyone who requests to be removed from the newsletter will not be emailed again.