Hi {!first_name},

I hope this note finds you well. My name is John Doe and I'm reaching out with my colleague Anthony Apple on behalf of Arrowroot Capital (www.arrowrootcapital.com). Your firm is on a list of software companies our team put together based on internal research and recent discussions with industry experts. I wanted to introduce myself in case your firm is potentially a good fit for us from a partnership standpoint.

Arrowroot is a software-focused growth equity firm looking to make investments of $5-$25MM into growing and healthy, subscription-based software companies (SaaS). These companies are typically “in-betweener” companies that are growing too slowly (20-80%) for Silicon Valley VCs and/or are too small ($5-$20MM in sales) for larger PE firms seeking to write checks of $30MM+. Ideally our invested capital will go towards growth-related initiatives (typically sales & marketing) for which we seek to be a value-added partner through our network of consultants with expertise in scaling SaaS companies.

Below please find a few press releases which provide further background. Even if nothing is actionable, it would be great to speak with you. Please let me know if you have some availability over the coming weeks. I would love to hear more about your business and where you are in your process, as well as tell you a bit more about our strategy here at Arrowroot.

Best regards,
John Doe
Arrowroot Capital
100 Wilshire Blvd, Suite 1830 | Santa Monica, CA | 90401
(office) 310-566-5966
www.arrowrootcapital.com